Your brand’s voice and identity.
Different products. A voice that sounds like you.
Save your business description, goals, writing instructions, and colours as a brand identity. Select it when preparing content to guide captions and images without explaining everything again.
Business context · Writing instructions · Visual identity
A small plant brings life to a corner of your home. Find a spot with the right light and start there.
Start with an understanding of your business.
Brand voice is how you talk to your audience. A saved identity provides consistent context for a new post or campaign.
A clear brand description
Save the business name, description, and goals. Explain your audience and what makes your service useful.
Style and tone instructions
Describe how your brand speaks: simply, professionally, or conversationally. Include preferred phrases and language to avoid.
Colours and visual references
Add brand colours, a logo, and available references to guide the visuals. Review generated images before approval.
More than a logo. A recognizable way of speaking.
Specific instructions provide clearer context. “Approachable and simple, without exaggeration” is more useful than “make it beautiful”.
Explore the content assistantWrite for the audience you know
Describe your customer, their needs, and familiar language. Make the brand description a practical reference.
Define what sounds like you
Include short examples of preferred wording. Explain what to avoid, such as unverified promises or unfamiliar language.
Review even with a saved identity
Brand context guides generation but does not guarantee an exact match. Check facts, tone, colours, and logo details in every result.
How do you set up brand voice?
Create a business identity
Add the name, description, goals, writing instructions, colours, and available visual references.
Select the identity when preparing content
Choose the right brand for a post or campaign and add product context when needed.
Review and refine your instructions
Edit before publishing and improve the saved instructions when you notice details that need clarification.
Guides to put your ideas into practice.
All articlesQuestions about Brand voice
How do brand voice and visual identity differ?
Voice covers language, word choices, and tone. Visual identity covers colours, logos, and references. Provide both as brand context in Onshrha.
Can I save more than one brand?
Yes. Set up identities for different businesses and select the correct one when preparing content.
Does editing an identity change older posts?
Do not rely on it to do so. Updating an identity changes future context, not captions and images already saved. Review existing posts separately.
Does a saved identity guarantee exact visuals and wording?
No. It guides generation. Review content, visual identity, and product facts, especially text and logos within images.