Start with a one-line visual brief
Before describing lighting and lenses, decide what the image needs to do. Is it introducing a product, explaining a use, or setting a seasonal mood? State what viewers should notice first and understand.
“An attractive image” is not a visual brief. A clearer example is: “A portrait image of iced coffee that feels refreshing on a summer afternoon, with empty space at the top left for the campaign headline.”
Describe the image step by step
Move from general to specific: image type, main subject, setting, lighting, palette, camera angle, and restrictions. Choose one coherent direction instead of combining many conflicting styles.
Make images part of your brand system
Consistency does not mean identical pictures. Reuse a few elements: two main colours, a lighting style, background simplicity, and headline space. Save successful descriptions as references for future campaigns.
For a real product, check its shape, colour, packaging, and logo. Generation can alter small details. Do not use an output to demonstrate specifications or a product appearance that it does not accurately represent.
When should you use a real photograph?
Use real photography when customers need to see the actual size, colour, material, or packaging. Generated images are more suitable for concepts, backgrounds, and atmosphere that do not claim to document the product.
You can combine both: photograph the product accurately, then experiment with backgrounds or composition using design tools. Check edges, shadows, and reflections so the combination is not misleading.
Review the image in the final post
Check the image at phone size. Fine details may disappear, or interface elements may cover important content. Add headlines, prices, and dates with a precise text tool instead of asking the image generator to write them.
Check reference-image rights and people's privacy. Do not use a customer, employee, or artist's image as a reference without appropriate permission.
Questions you may have
Should the image generator write my headline?
It is usually better to generate the image without text, then add the headline, price, and date in a design tool for accurate, readable typography, especially in Arabic.
What aspect ratio works for Instagram posts?
Portrait 4:5 offers useful feed space, but check the channel's current requirements and preview cropping before publishing.
How can I keep images consistent?
Create a reference description for colour, lighting, composition, and background. Record successful decisions instead of starting from scratch every time.
Start with your idea. Let Onshrha help you prepare it.
Write your brief, review the caption and image, then save a draft or choose a publication time.