Adapt content for every platform.
One idea. A version for each channel.
Edit captions and media for each account in one composer. Prepare an Instagram caption, a Facebook post, or a concise X message, then review every version.
A base caption · Account-specific versions · Review before publishing
A small corner can change how your home feels. Start with an easy-care desk plant and practical care instructions.
The same message, without copying it word for word.
Your audience uses each platform differently. Customize wording and images for each account instead of relying on one version everywhere.
A caption for each account
Start with a base caption, then change its opening, length, or call to action for the destination.
Media that supports the message
Check selected images and their order per account. One version may focus on the product while another shows how it is used.
Preview before publishing
Review each version and its account requirements. Customization does not remove platform limits or media rules.
From a product description to a relevant conversation.
Start with a clear idea and change the angle. These examples illustrate wording choices, not a promise of automatic rewriting for every platform.
Explore the content calendarFacebook: room for context
Explain the benefit or product story when it needs more detail. Make the next step clear and relevant.
Instagram: image and caption together
Connect the opening sentence to the image and check media order. Avoid caption details that add nothing to the visual.
Threads and X: a direct idea
Keep the message concise or start a conversation with a specific question. Check length and channel requirements; Publishing requires an active trial or subscription and does not use AI credits.
How do you customize a post for multiple accounts?
Prepare the base content
Write the message, add media, and select the connected accounts you want to use.
Edit each account’s version
Customize its caption and media, or restore the base content when needed.
Review and publish or schedule
Check platform requirements and destinations, then confirm publication or timing.
Guides to put your ideas into practice.
All articlesQuestions about Content for each channel
Can I write a different caption for each account?
Yes. Customize the account’s caption in the composer instead of using the base caption everywhere.
Does AI automatically rewrite every version?
This feature lets you edit and review each account’s version. Do not assume automatic rewriting for every platform; prepare a draft with AI if you wish, then customize it.
Can I restore the base caption?
Yes. Restore an account’s version to the base content in the editor.
Is direct publishing available for every network?
Direct publishing depends on the supported account, content format, and granted permissions. Check the relevant integration page and connected-account options. Preparing an idea for a channel does not itself establish a connection.