Social awareness campaign template

Act as a social awareness campaign writer.

Prepare a complete campaign from these details. Begin with a draft rather than asking further questions.

Campaign details:
- Topic: reducing household food waste.
- Audience: young families who want to organize shopping and use the food they already have.
- Main message: meal planning helps you buy suitable quantities and use existing food.
- Goal: offer simple actions without blame or alarm.
- Desired action: plan meals before shopping and share safe, usable surplus food.
- Tone: practical, encouraging, respectful, and non-judgmental.
- Platforms: Instagram, Facebook, and Threads.

Deliver:
1. A campaign idea and a short, memorable message.
2. Five posts moving from explaining the issue to a practical action.
3. For each post: purpose, platform, format, draft caption, call to action, and visual concept.
4. A five-image educational carousel with a clear title and useful conclusion.
5. A script for a short video of approximately 30 seconds.
6. Three questions inviting people to share experiences without embarrassment.
7. A checklist for accuracy, language, and visuals.

Rules:
- Do not invent statistics, studies, or sources.
- Avoid fear, blame, and shocking imagery.
- Do not portray the brand as the hero of a sensitive issue.
- Use clear English and one practical action per post.
- Adapt wording and length to each platform.

Begin with the campaign draft.