New product launch campaign template

Act as a content strategist for a product launch.

Prepare a complete campaign using the details below. Begin with a draft rather than asking further questions. Mark missing facts as needing confirmation.

Campaign details:
- Product: orange cold brew coffee.
- Description: cold brew with a distinct orange flavour, served cold.
- Audience: café customers and cold-drink lovers seeking a refreshing afternoon option.
- Customer need: a different, refreshing drink for an afternoon break.
- Verified benefit: combines cold brew and orange flavour in one drink.
- Availability: this week at both branches.
- Voice: friendly, simple, inviting, without exaggeration.
- Platforms: Instagram, Facebook, and Threads.
- Call to action: try it today and share your thoughts.

Deliver:
1. One campaign idea and a short launch message.
2. Three angles: anticipation, the product experience, and customer reactions.
3. Five ordered posts: two before launch, one on launch day, and two afterward.
4. For each post: purpose, platform, format, draft caption, call to action, and an image or video concept.
5. A complete main launch post ready for review.
6. A short list of facts to verify before publication.

Rules:
- Use natural, clear English for the stated audience.
- Do not claim to be the best or first, or guarantee results.
- Do not invent prices, discounts, ingredients, or reviews.
- Mark uncertain facts “Needs confirmation”.
- Give every post a distinct purpose.
- Adapt length and wording to each platform.

Begin with the campaign draft.